“Guns have been the number one killer of American children and adolescents since 2020, and nonpartisan health care experts have understood gun violence as a public health crisis for years.”
Emma Brown, Giffords Executive Director
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healing powerof dogs
A huge, passionate audience wants to see what their dogs can do to lift their world.
"About 75 million Americans say their dogs are as much a part of their family as any human member."
“84 percent of post-traumatic stress disorder patients paired with a service dog reported a significant reduction in symptoms, and 40 percent were able to decrease their medications."
Dogs are providing this emotional healing power in response to mass shootings.
Therapy dogs have regularly served to help start healing at recent mass shootings across America, with dogs even traveling from other states for larger scale tragedies.
“Short-form video is often the preferred way to watch entertainment” for the Gen Z viewers (ages 13 to 26), a cohort of some 60 million people on the cusp of adulthood who already hold a dominant position in pop culture.”
“The way to younger audiences' attention and viewership is using short videos, like on YouTube, Instagram's Reels, and (particularly) TikTok.”
WBD research unveiled at the Advertising Research Foundation OTT conference, October 2023
"If Anything Happens I Love You," the 2020 Academy Award-winning Best Animated Short about grieving parents after a mass shooting, was streamed tens of millions of times on TikTok, generating widespread reaction videos and sparking important discussions about a deeply resonant societal issue.
